Author and expert on Trust in Business, Charlie Green, reveals the best ways for professionals to build trust to turn potential clients into paying clients.

Charles H Green needs no introduction (but I'll give him one anyway).

As author of Trust Based Selling, and co-author of the absolute classic, The Trusted Advisor and the recently published follow-up The Trusted Advisor Fieldbook, Charlie's built a name as THE expert when it comes to trust in business relationships.

I caught up with him on skype recently to ask him about how professionals can build trust in their relationships. In particular, in their marketing and business development when they're “courting” a potential client.

Listen in, and you'll hear some of the most powerful, yet simple advice you'll ever hear on building strong trust-based relationships.

If you're new to Charlie's work – or just want a reminder of all his great material, head over to his website:

The Trusted Advisor

And take a look at the recently released Trusted Advisor Fieldbook. It's got a teensy weensy contribution from me (but don't let that put you off – it's an excellent book!)

And click here for my step by step approach to becoming a trusted advisor.